Brandsplaining the Yang Gang

In this unapologetic, no-holds-barred solo episode, Mookie Spitz reflects on his surreal brush with presidential politics — a behind-the-scenes strategy session with Andrew Yang during his 2020 campaign. Armed with decades of marketing and branding expertise, Mookie tried (and failed) to show Yang how emotional storytelling, clear messaging, and unabashed provocation win elections — not endless policy details. What follows is a sharp, hilarious, and brutally honest takedown of political naivety, the hard truths about gaining and sustaining attention in the digital age, and why even good ideas get steamrolled without the right brand strategy. If you've ever wondered how Trump crushed opponents while others floundered, or why populism now dominates politics, this is the masterclass you didn’t know you needed. And don't tell Andrew that Mookie didn't tell Andrew that he told him so...